I am a list person.
Anyone who knows me knows that I have LOTS of lists. A yearly calendar, a monthly planner, a weekly notebook and a daily list on my refrigerator. Not even kidding. And then I have lists on ways to complete my other lists. Ha!
Needless to say, I had a list of new years resolutions. Now that April is here, (Wow – is it seriously already April?!) it’s time for a check in.
Running your own business can be overwhelming, to say the least. Some days my mind feels like it’s running a million miles an hour with all the dreams I have and things I want to accomplish, and most days I don’t even know where to start. So this year I tried to make simple and attainable goals to keep me on track in the simple day to day.
Here are the business goals I made in January and how I’m progressing – some are a major fail already and some I feel really successful with! These are only goals for my photography business – I also did a personal goals list. Maybe I’ll blog about those soon!
1. Open A Studio
Check. This was a huge milestone that I was able to scratch off my list this year! I have been on the search for a while now, but was unable to find the perfect location to buy. I settled on renting an almost perfect space instead, and it has been a game changer. Having a huge space to work with has been amazing and I don’t have to make sure my house is always clean for clients. Win win! I’m still on the search for a long term studio to invest in, but I’m really happy for now with this space!
2. Book 10 Sessions a Week
Some weeks have been a success, and to be honest, some not so much. The photography business is challenging…it’s a saturated industry that’s definitely not consistent and reliable. There are busy seasons and there are slow seasons, and let me just say the beginning of the year was SLOW. The weather was horrible and everyone just had Christmas card photos done before the holidays. It’s picking back up now thanks to this beautiful weather – but I am hoping to get a little more consistent with my schedule.
I have been blessed to build this business from the ground up with virtually no marketing, except social media and word of mouth. I have been able to do that because of my amazing clients! Now that I have a studio and more time on my hands after going part time at the hospital, I felt it was time to actually look into some marketing strategies. Marketing options are overwhelming – so I made an attainable goal to do ONE thing for marketing every Thursday and also made a weekly schedule. This has been great so far and I’ve really seen an increase in business since I started doing this!
4. New Brand + Website
Check! With a new studio I thought it was time for a fresh branding look. I’m overdue for some small website updates which I try to do every month, but the big goals are finished.
5. Increase Product Sales
This was really important to me this year. I have been thinking about the uncertainty about digital files for several months now – how they become outdated, how they will be remembered. Will our great great grandchildren plug in those USB drives or find us on facebook to see old photos of us? I’m not sure, but I doubt it. So I’ve been gradually changing my packages to include more tangible items like prints and products and I’ve had really great feedback from my clients. This will be a slow process, but it’s coming along week by week!
And that’s a wrap! Those are my five main goals for 2017. I tried to keep it short but I feel as if I could write a blog post on each of those goals alone! If you’re feeling overwhelmed with info – write it down. If you feel like you’re running a million miles an hour with no progress, make some weekly goals. Keep checking in with your progress. I promise it helps!
If you’ve made it this far, you’re probably either a photographer or my mom. 😉 If you’re an aspiring photog I will say that there is a lot more valuable information in these goals, especially about marketing, that I would love to share with you! My friend Shannon and I are hosting a workshop this summer and I’ll be an open book there with a lot more time. If you’re interested in more info, shoot me a message!